An evaluation approach where the agency can pay more for a proposal it judges technically stronger, weighing factors like technical approach and past performance against price rather than picking the cheapest one that passes. Section M spells out how much each factor is worth, and that weighting tells you where to spend your writing effort. Best value gives a strong technical story real room to beat a lower price, which LPTA does not allow.

In a sentence

"Award will be made to the offeror whose proposal represents the best value, considering technical merit, past performance, and price." A higher price can still win here if the technical write-up earns its keep, so read the factor weights before deciding where to spend your effort.